The Sunday Times: November 26, 2006

It is an expert setting up bespoke systems, but DataKraft needs to produce a business model to ensure its own growth, writes Sandra O’Connell.

In a market where every company trumpets its products as “the next big thing”, how do you communicate the fact that you believe your product really is? That’a the conundrum facing DataKraft, a firm set up in 2004 on the back of software so good it can create commercial applications 20 times faster than its rivals -or so its creators say (…)

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